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Smartphone have become consumers’ true “sales assistant”: 90% of them are using it while shopping. Its most common uses? Price comparison, product searches and reading consumers’ reviews.
It has become a critical tool when shoppers have to make a buying decision:
Mobile sales is expected to reach $626 billion by 2018, nearly equaling global E-Commerce sales for 2013 of $638 billion.
Mobile is also essential as it carries the “visual web” trend, lead by Instagram and Pinterest.
Indeed, 1.8 billion pictures are shared on the web everyday: those website can inspire the one who wants to decorate his house or the one who is looking for the latest fashion trends.
Thousands of people share their look and interact daily: they like, share and comment one another picture. Some have even gain enough influence that brands wants to collaborate with them.